Service: Google Ads & Local Services Ads

Google Ads for Foundation Repair & Waterproofing Contractors

Most waterproofing companies waste 40-60% of their Google Ads budget on irrelevant clicks. We build campaigns that target only high-intent homeowners ready to hire — and we only work with waterproofing and foundation repair contractors, so we know exactly which keywords convert.

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The Problem

Why Most Waterproofing Google Ads Campaigns Fail

The majority of waterproofing contractors who run Google Ads on their own — or with a generalist agency — are burning money on the wrong keywords, wrong match types, and landing pages that don't convert.

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Wrong Keywords

Bidding on broad terms like "waterproofing" attracts commercial waterproofing queries, DIY searchers, and product buyers — not homeowners ready to hire. We target only buyer-intent keywords.

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No Negative Keywords

Without an extensive negative keyword list built from waterproofing-specific data, you pay for clicks from "DIY basement waterproofing", "waterproofing paint", and "waterproofing spray" — none of which become customers.

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Weak Landing Pages

Sending paid traffic to your homepage or a generic services page wastes 70%+ of your budget. Every campaign needs a dedicated, conversion-optimised landing page built for waterproofing leads.

Our Approach

Google Ads Management Built for This Niche

We have built and managed Google Ads campaigns exclusively for waterproofing and foundation repair contractors. That means our keyword lists, negative keyword libraries, ad copy templates, and landing page frameworks are all built from real data in this specific industry — not adapted from plumbing or roofing campaigns.

What We Manage

Google Search Ads: Targeted campaigns for high-intent keywords like "basement waterproofing [city]", "foundation repair near me", "wet basement fix", and "crawl space encapsulation cost". We use exact and phrase match types to control spend and maximise qualified clicks.

Local Services Ads (LSAs): We set up and manage your Google Guaranteed LSA profile, optimise your review strategy to maximise your LSA ranking, and manage your weekly budget to ensure you appear at the very top of search results — above all other ads.

Conversion Tracking: Every phone call, form submission, and chat interaction is tracked back to the specific keyword and ad that generated it. You always know exactly what your cost-per-lead is and which campaigns are delivering ROI.

Campaign Performance Benchmarks

Average Cost Per Lead $65 – $140
Average Job Value $5,000 – $15,000
Lead-to-Job Close Rate 25 – 40%
Average ROAS 8x – 20x
Time to First Lead 24 – 48 hours

One Territory. One Contractor.

We only work with one waterproofing or foundation repair company per geographic market. Your competitors cannot access our campaigns, keyword data, or strategies.

What's Included

Full-Service Google Ads Management

Campaign Setup & Build

Complete campaign architecture including ad groups, keyword research, match type strategy, ad copy (3+ variants per group), ad extensions, and conversion tracking setup.

Negative Keyword Library

Our proprietary 500+ negative keyword list built specifically for waterproofing and foundation repair — eliminating wasted spend from day one.

Landing Page Optimisation

Dedicated conversion-optimised landing pages for each campaign, built on your Cloudflare HTML5 site with click-to-call, form, and trust signals above the fold.

Local Services Ads Setup

Complete LSA profile setup, Google Guaranteed verification support, review strategy, and ongoing budget management to maximise your position above standard ads.

Monthly Reporting

Plain-English monthly reports showing spend, leads, cost-per-lead, and ROAS — with a 30-minute strategy call to review performance and plan next month.

Ongoing Optimisation

Weekly bid adjustments, search term mining, A/B ad copy testing, and Quality Score improvements to continuously lower your cost-per-lead over time.

Questions

Google Ads for Waterproofing — Common Questions

Google Ads costs for waterproofing companies vary by market, but most competitive markets see cost-per-click (CPC) rates of $8-$25 for waterproofing keywords. A typical monthly ad spend for a single-market waterproofing company ranges from $1,500-$5,000. With proper campaign management, most companies see a cost-per-lead of $50-$150, which is highly profitable given average job values of $5,000-$15,000.
Google Ads (formerly Google AdWords) are pay-per-click text ads that appear in search results. Local Services Ads (LSAs) appear above Google Ads, show your Google rating and reviews, and you only pay per lead (not per click). LSAs also carry Google's "Google Guaranteed" badge, which significantly increases trust and conversion rates. For waterproofing contractors, we recommend running both simultaneously for maximum coverage.
Google Ads can generate leads within 24-48 hours of campaign launch. However, the first 30-60 days are an optimisation period where we refine keywords, bids, and ad copy based on real performance data. Most clients see their cost-per-lead stabilise and improve significantly after the first 60 days of active management.
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Local SEO & Google Maps

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HTML5 Website Design

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Stop Wasting Ad Spend

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